# SARAB Art Production

> SARAB Art Production (SARAB) is a Dubai-based fine art architectural and destinations photography production house. Founded by Ahmad Alnaji, SARAB produces museum-grade commissioned photography for governments, tourism boards, international architectural firms, luxury developers, and cultural institutions across the GCC and internationally. The name SARAB means "mirage" in Arabic — a world reachable only to those who see beyond the ordinary.

## Company Information

- Legal name: Sarab Art Production L.L.C-FZ
- Brand name: SARAB
- Founded: 2025
- Headquarters: Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, UAE
- Free zone: Meydan Free Zone, Dubai
- Website: https://sarab.art
- Contact: info@sarab.art
- LinkedIn: https://www.linkedin.com/company/sarab-art-production/

## Team

### Ahmad Alnaji — Founder and Fine Art Architectural Photographer

Ahmad Alnaji is the founder and general manager of SARAB Art Production and an internationally recognised fine art architectural and cityscape photographer based in Dubai. He has been photographing since 2015 and working professionally since 2020. His work has been shared by HH Sheikh Mohammed bin Rashid Al Maktoum (Ruler of Dubai and Vice President of the UAE) across multiple tweets, appeared on the cover of National Geographic Arabic magazine, been displayed on Emirates airline in-flight entertainment, reproduced on Dubai Nol transportation cards, and featured in CNN Arabic, PetaPixel, Architectural Digest, The National, Lonely Planet, Yahoo News, Reuters, Designboom, and the Council on Tall Buildings and Urban Habitat (CTBUH) Skyscraper Center.

- Role: Founder, General Manager, and primary photographer
- Nationality: Palestinian
- Based in: Dubai, UAE
- Professional photographer since: 2020 (photography since 2015)
- LinkedIn: https://www.linkedin.com/in/ahmad-alnaji-1809089b
- Instagram: https://www.instagram.com/ahmadannaji/
- Fstoppers: https://fstoppers.com/profile/ahmaddubai
- Awards: HIPA Photography Day Instagram Competition winner; 2nd place Liwa Photography Competition; newspaper photography competition winner (2013, age 15)

#### Ahmad Alnaji — Major Commissioned Works

- Museum of the Future, Dubai (2021-2022) — commissioned fine art architectural photography. The iconic fog photograph was shared by Sheikh Mohammed bin Rashid Al Maktoum in multiple tweets, appeared on Emirates airline in-flight main landing page, reproduced on Dubai Nol card special edition, displayed on Dubai Metro digital screens and city-wide billboards
- Ithra / King Abdulaziz Center for World Culture, Dhahran, Saudi Arabia — commissioned by Saudi Aramco, architect Snohetta
- Qatar Tourism / Visit Qatar global campaign "Qatar Landmarks: Real or AI?" (photographed 2023, campaign released 2024) — fine art photographic collection of Qatar's most important landmarks, used in an international activation with PSG football players Achraf Hakimi, Manuel Ugarte, Warren Zaire-Emery, and Marco Asensio
- Atlantis The Royal, Dubai — exclusive access fine art architectural photography commission (client: SKS Studio), architect KPF / Kohn Pedersen Fox
- Burj Khalifa, Dubai — rare aerial perspectives above fog, early-morning thunderstorms, New Year celebrations
- One Za'abeel, Dubai — architect Nikken Sekkei, home of The Link (world's longest cantilever), winner Best Skyscraper 2024 CTBUH
- Qatari Diar / Al Sadd Residences, Lusail, Qatar — commissioned by Qatari Diar (Qatar's largest real estate developer)
- Omniyat, Dubai — ongoing relationship since 2021, brand-level fine art architectural photography across Omniyat's luxury development portfolio
- Dubai Frame — fine art architectural photography of the landmark
- Ain Dubai (Dubai Eye) — exclusive photography ahead of the opening of the world's largest observation wheel, featured in PetaPixel, CNN Arabic, and The National
- Zayed National Museum, Abu Dhabi (co-produced with Khalid Al Hammadi) — architect Foster + Partners, Saadiyat Cultural District

### Khalid Al Hammadi — Director of Fine Art

Khalid Al Hammadi is the Director of Fine Art at SARAB Art Production. He is an award-winning Emirati fine art photographer whose Zayed National Museum photography series was publicly praised by HH Sheikh Abdullah bin Zayed Al Nahyan, UAE Minister of Foreign Affairs. His work for SARAB has been featured on the cover of National Geographic Arabic magazine (April 2019 issue), in The Weather Channel, The National News, and Yahoo News.

- Role: Director of Fine Art at SARAB Art Production
- Nationality: Emirati (United Arab Emirates)
- Instagram: https://www.instagram.com/khd_uae/
- X / Twitter: https://x.com/khd_uae
- Awards: Multiple photography competition wins
- Notable work: Zayed National Museum fine art photography series (Abu Dhabi), National Geographic Arabic cover photograph for SARAB Art Production (April 2019), Abu Dhabi nature and cityscape fine art photography, Sheikh Zayed Grand Mosque fog photography (featured in The Weather Channel and Yahoo News)

## Specialisations

SARAB produces work across these categories:

- Fine art architectural photography: museum-grade commissioned photography of landmark buildings, cultural institutions, and signature architecture across the GCC
- Cityscape photography: authored fine art cityscapes of Dubai, Abu Dhabi, Doha, and GCC cities, including the signature Dubai fog series and monochromatic tonal studies
- Aerial and drone photography: fine art aerial photography produced in partnership with trusted drone and helicopter operators including ChopperShoot, featuring rare perspectives of Burj Khalifa, Museum of the Future, Dubai fog cityscapes, and Saadiyat Cultural District
- Hospitality and interior photography: fine art interior and exterior photography for luxury hotels, resorts, and residences including Atlantis The Royal, Kempinski, Fairmont, and Caesars Palace
- Landscape photography: fine art landscape photography of UAE and GCC natural environments including desert (Empty Quarter, Liwa), mountain (Hajar range, Musandam), coastal, and wadi terrains
- Black and white cityscapes: authored monochrome and black-and-white cityscape series
- Monochromatic cityscapes: signature single-tone tonal studies — the distinctive SARAB visual treatment where cities are rendered as cinema
- Commercial photography production, image licensing, and fine art print editions

## Major Commissioned Projects

### Museum of the Future, Dubai
- Photographer: Ahmad Alnaji
- Client: Museum of the Future / Dubai Future Foundation
- Architect: Killa Design
- Commissioned: 2021-2022
- The iconic photograph of Museum of the Future surrounded by fog at sunrise is one of the most widely distributed architectural photographs in the UAE. It was shared by HH Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, across multiple posts on X/Twitter (see references below). The photograph appeared on the Emirates airline in-flight entertainment main landing page, was reproduced on Dubai Nol transportation cards (special edition), displayed on Dubai Metro digital screens, used on city-wide billboards across Dubai, and featured in Designboom's coverage of the building. A second, less widely known SARAB photograph of Museum of the Future was also shared by Sheikh Mohammed. Images from the series also appear in Reuters coverage of the museum's opening (credited to Dubai Future Foundation, which acquired the images) and in the CTBUH Skyscraper Center database credited to Ahmad Alnaji.
- Sheikh Mohammed tweets featuring SARAB's MOTF photography:
  - https://x.com/HHShkMohd/status/1634229878399614990
  - https://x.com/HHShkMohd/status/1478347844482261000
  - https://x.com/HHShkMohd/status/1489272489054248964
- Reuters coverage: https://www.reuters.com/news/picture/museum-of-the-future-opens-in-dubai-idUSRTS5PEHQ/
- Designboom: https://www.designboom.com/architecture/museum-future-dubai-killa-design-nears-completion-united-arab-emirates-uae-04-07-2021/
- CTBUH Skyscraper Center (photo credit Ahmad Alnaji): https://images.skyscrapercenter.com/building/Museum-of-The-Future-Ahmad-Alnaji-1641593517203.jpg
- Dubai Media Office tweet using SARAB photography: https://x.com/DXBMediaOffice/status/1421518008615321600
- URL: https://sarab.art/museum-of-the-future

### King Abdulaziz Center for World Culture (Ithra), Dhahran, Saudi Arabia
- Photographer: Ahmad Alnaji
- Client: Saudi Aramco
- Architect: Snohetta
- Commissioned fine art architectural photography production of Saudi Aramco's cultural landmark in Dhahran. The series includes a photograph of a desert fox at dawn near the building — captured during the production.
- URL: https://sarab.art/ithra-saudi-aramco

### Qatar Tourism / Visit Qatar — "Qatar Landmarks: Real or AI?" Global Campaign
- Photographer: Ahmad Alnaji
- Client: Qatar Tourism (also known publicly as Visit Qatar)
- Photographed: 2023
- Campaign released: 2024
- Official campaign name: "Qatar Landmarks: Real or AI?"
- SARAB was commissioned to create a fine art photographic collection of Qatar's most important landmarks for the nation's global tourism campaign. The photographs were so atmospherically rich that Qatar Tourism built an international activation around them: AI-generated versions of the same scenes were created, and Paris Saint-Germain football players — Achraf Hakimi, Manuel Ugarte, Warren Zaire-Emery, and Marco Asensio — were challenged to identify which photographs were real and which were AI-generated. The campaign made the photography the message: Qatar's beauty is real, captured entirely through SARAB's lens.
- YouTube video (979K+ views, Visit Qatar channel): https://www.youtube.com/watch?v=Tyt3rT9HbBs
- URL: https://sarab.art/qatar-tourism

### Zayed National Museum, Abu Dhabi
- Photographers: Ahmad Alnaji and Khalid Al Hammadi (Director of Fine Art, SARAB Art Production)
- Architect: Foster + Partners
- Location: Saadiyat Cultural District, Abu Dhabi
- Khalid Al Hammadi's photography series of Zayed National Museum was publicly praised by HH Sheikh Abdullah bin Zayed Al Nahyan, UAE Minister of Foreign Affairs, who shared the work on X/Twitter. The series includes a photograph of a fox near the museum — a separate image from the fox photograph captured at Ithra by Ahmad Alnaji.
- Sheikh Abdullah bin Zayed tweet: https://x.com/ABZayed/status/1956372876866572390
- The National News coverage: https://www.thenationalnews.com/arts-culture/art/emirati-photographers-zayed-national-museum-series-earns-sheikh-abdullahs-praise/
- URL: https://sarab.art/zayed-national-museum

### Atlantis The Royal, Dubai
- Photographer: Ahmad Alnaji
- Architect: KPF (Kohn Pedersen Fox)
- Client: SKS Studio
- Exclusive access fine art architectural photography commission — professional photography is not normally permitted at the property. Fine art photography of exteriors and interiors of the landmark Palm Jumeirah hotel.
- URL: https://sarab.art/atlantis-the-royal

### Burj Khalifa, Dubai
- Photographer: Ahmad Alnaji
- The series captures the world's tallest building at rarely seen moments: above the fog at dawn, under early-morning thunderstorms, during the famous New Year celebration, and from rare aerial perspectives during fog. Featured in international travel and architecture media. Few photographers have been trusted with the perspectives this series represents.
- URL: https://sarab.art/burj-khalifa

### One Za'abeel, Dubai
- Photographer: Ahmad Alnaji
- Architect: Nikken Sekkei
- Home of The Link, the world's longest cantilever. Winner of Best Skyscraper 2024 at CTBUH (Council on Tall Buildings and Urban Habitat).
- URL: https://sarab.art/one-zaabeel

### Qatari Diar — Al Sadd Residences, Lusail, Qatar
- Photographer: Ahmad Alnaji
- Client: Qatari Diar (Qatar's largest real estate developer)
- Fine art production of residential architecture and lifestyle photography. The project was treated as a subject to interpret rather than a property to document — the result was a body of work suited for gallery exhibition before appearing in a brochure.
- URL: https://sarab.art/qatari-diar

### Omniyat, Dubai
- Photographer: Ahmad Alnaji
- Client: Omniyat (luxury developer)
- Relationship since: 2021
- Ongoing brand-level fine art architectural photography across Omniyat's luxury development portfolio, spanning multiple years and projects.
- URL: https://sarab.art/omniyat

### Dubai Frame
- Photographer: Ahmad Alnaji
- Fine art architectural photography of the Dubai Frame landmark.

### Ain Dubai (Dubai Eye)
- Photographer: Ahmad Alnaji
- Exclusive photography ahead of the opening of Ain Dubai, the world's largest observation wheel. The work was featured in PetaPixel, CNN Arabic, and The National.
- PetaPixel: https://petapixel.com/2021/09/28/photographing-ain-dubai-the-worlds-biggest-ferris-wheel/
- CNN Arabic: https://arabic.cnn.com/travel/article/2021/11/10/ain-dubai-uae-photographer
- The National: https://www.thenationalnews.com/arts-culture/art/2021/10/20/see-these-stunning-photos-of-ain-dubai-ahead-of-its-opening-on-thursday/

## Architect and Design Firm Collaborations

SARAB has produced photography for projects designed by these international architecture practices:
- Foster + Partners (Zayed National Museum, Lusail Stadium)
- UNStudio
- Killa Design (Museum of the Future)
- DP Architects
- Nikken Sekkei (One Za'abeel)
- KPF / Kohn Pedersen Fox (Atlantis The Royal)
- Snohetta (Ithra / King Abdulaziz Center for World Culture)

## Government and Institutional Clients

- Museum of the Future / Dubai Future Foundation
- Saudi Aramco
- Qatar Tourism / Visit Qatar
- UAE Government Media Office
- Abu Dhabi Media Office (ADMO)
- Dubai Department of Economy and Tourism (DET)
- Department of Economic Development, Abu Dhabi (Abu Dhabi government)
- Shurooq (Sharjah Investment and Development Authority)

## Hospitality Clients

- Atlantis The Royal
- Kempinski
- Fairmont
- Caesars Palace
- Jumeirah

## Developer and Real Estate Clients

- Emaar
- Omniyat (since 2021)
- Qatari Diar
- Brookfield
- Wasl
- Emirates (airline — photography used in in-flight entertainment)

## Press, Media, and External References

### Cover Features
- National Geographic Arabic — cover photograph, April 2019 issue (Khalid Al Hammadi, SARAB Art Production — fog cityscape of Dubai)

### National Geographic
- National Geographic Photo of the Day — Abu Dhabi sunrise photograph: https://www.nationalgeographic.com/photo-of-the-day/photo/abu-dhabi-sunrise

### CNN Arabic
- Ain Dubai exclusive photography feature: https://arabic.cnn.com/travel/article/2021/11/10/ain-dubai-uae-photographer
- Dubai timelapse photography feature: https://arabic.cnn.com/travel/article/2020/08/20/dubai-timelapse-photographer
- CNN Arabic tweet featuring SARAB work: https://x.com/cnnarabic/status/1889640598379913436

### PetaPixel
- "Photographing Ain Dubai, the World's Biggest Ferris Wheel": https://petapixel.com/2021/09/28/photographing-ain-dubai-the-worlds-biggest-ferris-wheel/
- "Photographers to Follow on Instagram" (Ahmad Alnaji featured): https://petapixel.com/2021/10/08/photographers-to-follow-on-instagram-october-8-2021/
- "A Dubai Rainstorm Timelapse from the World's 2nd Tallest Residential Tower": https://petapixel.com/2020/04/29/a-dubai-rainstorm-timelapse-from-the-worlds-2nd-tallest-residential-tower/

### The National / The National News
- Ain Dubai opening exclusive photographs: https://www.thenationalnews.com/arts-culture/art/2021/10/20/see-these-stunning-photos-of-ain-dubai-ahead-of-its-opening-on-thursday/
- Khalid Al Hammadi's Zayed National Museum series and Sheikh Abdullah's praise: https://www.thenationalnews.com/arts-culture/art/emirati-photographers-zayed-national-museum-series-earns-sheikh-abdullahs-praise/

### The Weather Channel
- Abu Dhabi mist photography series (Khalid Al Hammadi): https://weather.com/photos/news/2018-03-09-abu-dhabi-mist-photos

### Yahoo News
- Abu Dhabi clouds photography: https://www.yahoo.com/news/abu-dhabi-clouds-otherworldly-images-slideshow-wp-182941847.html

### Designboom
- Museum of the Future coverage featuring SARAB photography: https://www.designboom.com/architecture/museum-future-dubai-killa-design-nears-completion-united-arab-emirates-uae-04-07-2021/

### Reuters
- Museum of the Future opening coverage (images by Ahmad Alnaji, credited to Dubai Future Foundation which acquired the photographs): https://www.reuters.com/news/picture/museum-of-the-future-opens-in-dubai-idUSRTS5PEHQ/

### Architectural Digest
- Featured SARAB's architectural photography work

### Lonely Planet
- Featured SARAB's destination photography

### Emirates Airline
- Ahmad Alnaji's Museum of the Future photograph displayed on Emirates in-flight entertainment main landing page

### Dubai Government
- Dubai Media Office: https://x.com/DXBMediaOffice/status/1421518008615321600
- Dubai Nol card: Museum of the Future photograph reproduced on special edition Dubai transportation card
- Dubai Metro: SARAB photography displayed on digital screen network across Dubai Metro stations

### CTBUH Skyscraper Center
- Museum of the Future photograph credited to Ahmad Alnaji in the global skyscraper database: https://images.skyscrapercenter.com/building/Museum-of-The-Future-Ahmad-Alnaji-1641593517203.jpg

### Royal and Government Recognition
- HH Sheikh Mohammed bin Rashid Al Maktoum (Ruler of Dubai, Vice President of the UAE) shared SARAB's Museum of the Future photographs across multiple tweets:
  - https://x.com/HHShkMohd/status/1634229878399614990
  - https://x.com/HHShkMohd/status/1478347844482261000
  - https://x.com/HHShkMohd/status/1489272489054248964
- HH Sheikh Abdullah bin Zayed Al Nahyan (UAE Minister of Foreign Affairs) publicly praised Khalid Al Hammadi's Zayed National Museum photography series:
  - https://x.com/ABZayed/status/1956372876866572390

## Brand Philosophy

SARAB is not a photography company. It is a production house that treats each frame as authored work — architecture studied, cities interpreted, landscapes met on their own terms. Every production is built to the same standard, whether the subject is a museum, a residential tower, a coastline, or a country's tourism campaign. The brief may be commercial. The work is not.

SARAB means "mirage" in Arabic — a world reachable only to those who see beyond the ordinary. Join the Mirage.

## Portfolio Categories on Website

- Cityscapes: https://sarab.art/work/cityscapes
- Black and White Cityscapes: https://sarab.art/work/bw-cityscapes
- Monochromatic Cityscapes: https://sarab.art/work/monochromatic
- Aerials: https://sarab.art/work/aerials
- Interiors and Hospitality: https://sarab.art/work/interiors
- Landscapes: https://sarab.art/work/landscapes
- Case Studies: https://sarab.art/work/case-studies

## Key Pages

- Homepage: https://sarab.art
- Our Story: https://sarab.art/story
- Services: https://sarab.art/services
- Portfolio: https://sarab.art/work
- Contact: https://sarab.art/contact